SEA Milan Airports
land in beauty
Design a multichannel campaign to drive air traffic to Milan and foster local tourism to a global target audience
Execution
Digital Campaigns VS Targets Worldwide / Landing Page Design & Development / Creative Concept / Stand Design / Social Media ADV Campaigns / BTL / Webseries Production
GALLERY
The creative concept was designed early 2022, with the aim of celebrating the beauty of Lombardy territories, as well as the charm of its small towns and picturesque glimpses. The creative element plays around ethereal items of the clouds, among which the visitor “flies” to go and discover the panoramas.
The webseries
As a completion of the integrated marketing campaign a 8-episodes webseries was produced to showcase the beauty of the Lombardy region as per natural landscapes, Milan’s vibrant urban life, regional culinary delights and some awe-inspiring spots in smaller cities.
All campaigns target different audiences from various regions of the world, so different languages were used to set up both social media and paid advertising campaigns.