AIOCC
Make Sense
Raising awareness on one of the most underdiagnosed cancer
Execution
Naming / Creative concept / Graphic production / Public events in 10 cities / Press office and Institutional press conference / Social media campaign
GALLERY
Raising awareness around the existence of such a less-known type of cancer through the activation of specialized centers of prevention on the field to get early diagnosis amongst the citizens.
The campaign
Inspirated with the evocative power of art, we had a journey through known and loved works: famous paintings that we made lost their heads (and necks). It was the first of four campaigns that we followed with the Scientific Society AIOCC with the unconditional support of Merck Italia. We involved 21 specialized centers with more than 3000 people involved, 404 people seen for a first evaluation and 9 people referred. Approximately 50 million contacts were reached with press office activity for a total of 477 radio-TV releases and services.