Bellavista wine

Client

Terra Moretti

Execution

Digital branding, Web design, Social media management and social strategy

Business need

Design and launch of the new labels of the Grand Cuvée Alma Brut and Grand Cuvée Alma Non Dosato on Bellavista digital channels

Scenario

Part of the Holding Terra Moretti, Bellavista was founded in 1977 by Vittorio Moretti, a businessman who decided to transform a small family-run winemaking activity based on a few hectares of vineyards into a full-fledged winery.
Crafted from the finest crus of the Franciacorta wine, the essence of the product has been brought into a brand new design for the labels of the Grand Cuvée Alma Brut and Grand Cuvée Alma Non Dosato.

Visual

The design for the Grand Cuvée Alma Brut label has been inspired by a sense of mystery that permeate this particular wine, which represents the highest expression of the Bellavista project: an intense shade of orange that reminds of the colors of a typical fall in the Franciacorta countryside.
The Grand Cuvée Alma Non Dosato represents the purest side of Franciacorta, as well as its label, which is the contemporary expression of a sensorial journey characterized by sapidity, freshness, elegance and finesse.