5×1000
Client
FIRA ONLUS
Concept
An intense and emotional video that aimed to metaphorically represent the difficult condition of those who live with rheumatic diseases
Execution
Creativity / Testimonial / Website / Engagement / Video / Social campaign / Event / Press office
Business need
Consolidate FIRA ONLUS position as a reference interlocutor with the media when it comes to scientific research and rheumatological diseases.
Scenario
Thanks to the strengthening of some of its communication activities, FIRA Onlus has accredited itself as a reference interlocutor with the media when it comes to scientific research and rheumatological diseases. The main objective was therefore to consolidate this position, and – at the same time – to enhance the presence of testimonials and the 5×1000 campaign spot so as to strengthen fundraising activities.
Concept
An intense and emotional video that aimed to metaphorically represent the difficult condition of those who live with rheumatic diseases on a daily basis and who only through research are able to find a way out of suffering.
Timofej, who embodied the sufferer, and Nicoletta, the research, succeeded admirably in staging a representation through a ballet performance art.
The campaign
After supporting FIRA in the selection and search for a new testimonial, finding them in Nicoletta Manni and Timofej Andrijashenko, first dancers of the Teatro alla Scala, and contracting them, we came up with the creative concept of the new campaign for the 5 x 1000 that features them, created the video spot and the different declinations for print and social media, organized a press conference, including institutional and corporate guests, designed and published an ad hoc landing page, promoted it with a Google Ads campaign, a social media engagement campaign, and supported the client in finding pro bono space and media buying.
