Inspirated with the evocative power of art, we had a journey through known and loved works: famous paintings that we made lost their heads (and necks). It was the first of four campaigns that we followed with the Scientific Society AIOCC with the unconditional support of Merck Italia. We involved 21 specialized centers with more than 3000 people involved, 404 people seen for a first evaluation and 9 people referred. Approximately 50 million contacts were reached with press office activity for a total of 477 radio-TV releases and services.