Make Sense Campaign
Client
AIOCC – Associazione Italiana Oncologia Cervico Cefalica
Execution
Naming / Concept / Events / Activities of prevention / Press office / Press conference / Social media Campaign
Business need
Raising awareness around the existence of such a less-known type of cancer.
Scenario
The first of four campaigns made with the Scientific Society AIOCC and the unconditional support of Merck. The main goal of the activity – which is sensitize people about the Make Sense Campaign – was achieved by spreading the culture of prevention in many Italian squares and specialized centers.
Concept
Keep your head on your neck
A few heads had been dropped… but for a good cause! Inspired by the evocative power of art, a journey through the well-known and most loved paintings has been undertaken: some characters has been depicted without their heads (and necks) to sensitize and inform about head and neck cancers.
The campaign
More than 20 centers contributed to the venture, by setting up booths in some of the most famous Italian squares, where passers-by were given informational brochures regarding the topic. Each booth was also equipped with some cardboards dedicated to the paintings – whose subjects were once again headless and neckless – and people has been encouraged to take pictures and share them on their social media.
